Prerequisites
- A Pro or Expert Alpative plan: Google Ads is not one of the free connectors.
- A Google Ads account, or access to one, including through a manager account (MCC).
- The Google account you are going to connect must have access to that Google Ads account.
The connection
From your Alpative console, click “Connect” next to Google Ads, choose your Google account, then authorize read access.
List my accessible Google Ads accounts, with their ID and their currency.
What you can ask
On my Google Ads account, which campaigns have the best cost per conversion over 30 days, and which ones spend without converting?
Which search terms cost me the most this month without generating a conversion? Suggest which ones to exclude.
Compare the 30 days before yesterday to the 30 days before that: spend, conversions, cost per acquisition. Where does the variation come from?
Good to know
Out of the box, Google Ads is read-only: Alpative analyzes and recommends, it changes nothing. Actions like pausing a campaign or adjusting a budget belong to the Expert plan, with guardrails and your approval. If you manage several accounts, include the ten-digit ID in your questions to avoid back-and-forth.