Understand

MCP, explained simply.

The Model Context Protocol is the open standard that lets your AI assistant connect to your tools and your data, with no API keys and no custom integration. Here is the essential, without the jargon.

One address, your AI connected to reality

You add a URL in your AI client, you sign in to Alpative, you click Authorize. From then on, the AI reads your real numbers at the source and answers with exact data, never from memory.

No key to copy, nothing to install. Everything runs on OAuth 2.1, the web's standard authorization mechanism.

What is MCP

The Model Context Protocol is the open standard that lets an AI assistant connect to your tools and your data, with no custom integration.

3 min read

How it works

Paste one URL, sign in to your account, click Authorize. The OAuth 2.1 protocol handles the rest, with no API keys to manage.

4 min read

MCP or API

A classic API requires a key, documentation and code. MCP requires one URL and two clicks. Here is how to compare them.

3 min read

Security and isolation

OAuth access triggered by you, encrypted tokens, strict isolation between customers, read-only by default, hosting in the European Union.

4 min read

MCP for marketing

One URL connects your whole marketing stack to your AI: analytics, SEO, advertising, tracking. It reads your numbers and tells you what to fix.

3 min read

Supported AI clients

MCP is a standard: any assistant that supports it can connect to Alpative. Claude and ChatGPT lead the way, along with several development environments.

2 min read

By connector

What each MCP can do.

One page per source: what your AI can ask, the questions to try, how to connect.

MCP

Google Ads MCP

Connect Google Ads to your AI assistant in 2 clicks, no API key. Analyze your campaigns and spot spend that does not convert, in plain language.

−67% tokens measured

MCP

Google Analytics MCP

Connect Google Analytics 4 to your AI assistant in 2 clicks, no API key. Ask about your traffic, conversions and channels in plain language. Free.

−74% tokens measured

MCP

Search Console MCP

Connect Google Search Console to your AI assistant in 2 clicks, no API key. Keywords, pages, positions, clicks: ask your SEO questions in plain language. Free.

−46% tokens measured

MCP

Meta MCP

Connect Meta (Facebook and Instagram) to your AI assistant in 2 clicks, no API key. Campaigns, audiences, creatives, organic posts: ask in plain language.

−75% tokens measured

MCP

LinkedIn MCP

Connect LinkedIn Ads and your LinkedIn page to your AI assistant in 2 clicks, no API key. B2B campaigns, followers, posts, competitors' ads: ask in plain language.

−81% tokens measured

MCP

Google Tag Manager MCP

Connect Google Tag Manager to your AI assistant in 2 clicks, no API key. Audit tags, triggers and variables, and let the AI fix broken tracking, with your approval. Free to read.

Product page

MCP

Google Business Profile MCP

Connect Google Business Profile to your AI assistant in 2 clicks, no API key. Views, calls, directions, reviews: manage your local visibility in plain language.

Product page

MCP

TikTok Ads MCP

Connect TikTok Ads to your AI assistant in 2 clicks, no API key. Campaigns, ad groups, creatives, cost per conversion: ask in plain language.

Product page

Looking for the full technical specification? Read the official MCP spec.

Ready to connect your AI to your data?

Start for free with Google Analytics and Search Console. No credit card required.