Prerequisites
- A Pro or Expert Alpative plan: Microsoft Ads is not one of the free connectors.
- A Microsoft Advertising account (formerly Bing Ads) with at least one campaign.
- Access to that account with the Microsoft account you are going to connect.
The connection
From your Alpative console, click “Connect” next to Microsoft Ads and sign in with the Microsoft account that has access to your campaigns.
List my accessible Microsoft Advertising accounts.
What you can ask
On my Microsoft Ads account, which campaigns have the best cost per conversion over 30 days, and which ones spend without converting?
Compare my Microsoft Ads and Google Ads performance over the same month: where is the cost per acquisition lowest?
Good to know
The connection is read-only. Microsoft often reaches a different audience than Google, older and more often on desktop: comparing the two platforms sometimes reveals an underused, cheaper channel.