Google Ads MCP

Connect Google Ads to Claude, ChatGPT or Cursor in two clicks, no API key. Your AI reads your real campaign data and answers in plain language. No more exports and copy-pasting.

See the connection guide

No credit card2-click connectionRead-only by default

2 minconnected in two clicks, no code, nothing to install

−67%fewer tokens measured on Google Ads, data intact

Under controlread-only, revocable in one click, never resold

Google Ads inside your AI, in practice

Your campaigns in plain language

Ask a question, the AI reads your Google Ads data at the source and answers with the exact numbers. No dashboard to open, no query to write.

Spend that does not convert, found for you

The AI combs through your search terms and campaigns and pinpoints where budget goes with no return, along with the negatives to add.

From reading to actions

Reporting is read-only. Pausing a campaign, adjusting a budget or applying a recommendation belongs to the Expert plan, with guardrails and your approval.

Google Ads combined with the rest

Bring Google Ads, Analytics and Search Console into a single conversation to judge the real return, not just the cost per click.

What the Google Ads MCP can do

Track performance by campaign, ad group and keyword, over any period you choose.
Spot search terms that cost money without converting and list the negatives to add.
Compare two periods and explain where a change in cost, conversions or CPA comes from.
Audit the account structure: poorly allocated budgets, campaigns limited by budget, duplicates.
Produce a clear report during the meeting, not the day after.
On the Expert plan: pause a campaign, adjust a budget or apply a recommendation, always subject to your approval.

What you can ask

Plain-language questions, asked right in your assistant. It picks the right tool and formats the answer.

In my Google Ads account, which campaigns have the best cost per conversion over 30 days, and which ones spend without converting?

Which search terms cost me the most this month without generating a single conversion? Suggest which ones to exclude.

Compare the 30 days before yesterday with the 30 days before that: spend, conversions, cost per acquisition. Where does the change come from?

Which campaigns are limited by budget even though they convert well? Where can I reallocate without spending more?

How to connect Google Ads

Create your Alpative accountOn the free plan, ready in two minutes.

Connect Google AdsOne click on Connect, you pick the right Google account and grant read access.

Add the URL to your AIPaste the Alpative address into Claude or ChatGPT, then the Authorize button does the rest.

Ask your questionsRequest an audit, a report or a comparison, right in the chat.

Frequently asked questions

What is an MCP server for Google Ads?

MCP (Model Context Protocol) is the open standard that lets an AI assistant plug into a tool. Alpative's Google Ads MCP server exposes your campaign data to your AI, on your request, with no custom integration and no API key.

Do I need to know how to code?

No. You connect your account in two clicks and ask your questions in plain English. No queries, no technical setup.

Is it read-only?

At the start, yes: the AI analyzes and recommends, it changes nothing. Actions such as pausing a campaign or changing a budget are reserved for the Expert plan, with guardrails and subject to your approval.

Is my data safe?

Every access is triggered by you, over OAuth. Tokens are encrypted and strictly isolated per customer: no one can reach another customer's data. Your data is never resold and never used to train models.

Which assistants are compatible?

Any client that supports the MCP protocol: Claude, ChatGPT, Cursor, GitHub Copilot, and more. Just add the Alpative URL.

GuideConnect Google Ads, step by step ComparisonAlpative versus the alternatives PricingSee plans and pricing

Connect Google Ads to your AI today

Free plan, ready in 2 min.

Home · Tools catalog · What is MCP? · Pricing