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Plug your marketing data into ChatGPT

Add Alpative to ChatGPT step by step: developer mode, plugin creation, authorization, first question.

4 min readUpdated August 11, 2026
By the end of this guide
  • Enable ChatGPT's developer mode
  • Create the Alpative plugin with the right settings, copy-paste ready
  • Authorize the connection and check it works
  • Stay in control of what your AI is allowed to do

1. Enable developer mode

On chatgpt.com, click your profile in the bottom left corner, then Settings.

ChatGPT profile menu, bottom left, with the Settings entry highlighted
Profile, bottom left, then Settings.

In the left-hand menu, open the security and connection section.

ChatGPT settings with the security and connection section highlighted in the left menu
The security and connection section.

Scroll down to Developer mode and switch it on. This is what allows third-party plugins like Alpative.

Developer mode toggle switched on in ChatGPT's security settings
Developer mode, enabled.

2. Create the Alpative plugin

Still in the settings, open Plugins, then Browse plugins. Click the plus button in the top right corner to add a custom plugin.

ChatGPT Plugins page with the plus button highlighted in the top right corner
The plus button, top right of the Plugins page.

The New plugin form opens. Fill it in with the fields below; each one has its own copy button.

Name

Alpative MCP

Description (optional, but it helps your AI pick the right tool at the right time)

Live marketing data for this account via Alpative MCP: Google Analytics 4, Search Console, Google Ads, Meta (Facebook and Instagram), LinkedIn, Google Tag Manager and Google Sheets. Use this plugin whenever the user asks about website traffic, SEO, ad campaigns, conversions, period comparisons or marketing reports, so answers come from real account data instead of memory.

Server URL (keep Server URL selected, not Tunnel)

https://mcp.alpative.com/marketing

Download the Alpative icon PNG 256 × 256, under the 10 KB ChatGPT limit. Drop it in the Icon field.

  • Authentication: choose OAuth. This is the setting that matters: without it, the connection fails.
  • Leave the advanced OAuth settings untouched: ChatGPT detects the configuration on its own.
  • Tick the box to confirm you understand, then click Create.
New plugin form filled in: name, description, server URL, OAuth authentication, box ticked and Create button
The form filled in: name, description, URL, OAuth, box ticked, Create.

3. Connect and authorize

On the plugin's page, click Connect. ChatGPT opens the Alpative page: sign in, then authorize access.

Alpative plugin page in ChatGPT with the Connect button
Connect starts the authorization.
Alpative authorization screen asking to approve the connection with ChatGPT
The famous two clicks: you sign in, you authorize.

Back on the plugin page, the status switches to connected. You are plugged in.

Alpative plugin page showing the connected state in ChatGPT
Alpative is connected to your ChatGPT.

From this same page, you stay in control: you choose what your AI is allowed to do with the plugin, and you can cut the connection at any time.

Permission settings for the Alpative plugin in ChatGPT
Permissions are managed plugin by plugin.

4. Connect your data sources

The plugin links ChatGPT to your Alpative account. What remains is telling Alpative which data it may read: this happens in your Alpative console, under connections, not in ChatGPT. One Google authorization covers Analytics and Search Console; Sheets and Tag Manager connect separately, with the same Google account; each ad platform (Google Ads, Meta, LinkedIn and so on) connects in two clicks; each connector's guide details its prerequisites.

5. Your first question

Quick check

List my Google Analytics properties available through Alpative MCP.

A real question

On my Analytics property [my property name], which acquisition channels grew and declined the most over the last 30 days compared to the previous 30? Give me a table and two hypotheses.

Replace [my property name] with the exact name from the quick check: your AI goes straight to the right data instead of searching, and burns fewer tokens.

The same Alpative account also plugs into Claude and any other MCP-compatible client, with the same URL.

Ready to ask your data these questions?

Connect your accounts in two minutes, on the free plan.

Connect Alpative to ChatGPT · Alpative MCP